Amazon Web Services (AWS), already a market leader in cloud computing, wanted to strengthen visibility in India—not just among enterprises but also among the developer and CXO ecosystem. The challenge was to position AWS as the default partner for digital-native transformation while ensuring relevance for both business leaders and hands-on practitioners.

AIM Media House partnered with AWS to execute a multi-pronged brand and engagement campaign. At the heart of it was “AIM Presents”, a campaign umbrella that connected AWS with decision-makers and practitioners in meaningful, differentiated ways.

On the leadership side, AIM curated Data CXO Mixers across New Delhi, Mumbai, and Bengaluru. These intimate, invite-only sessions gathered 90+ senior CXOs under one roof, enabling AWS leaders to deliver keynotes, moderate roundtables, and showcase successful cloud transformations with their enterprise clients. The format positioned AWS as a trusted thought leader, not just a vendor.

For practitioners, AWS engaged deeply with AIM’s flagship conferences, including Machine Learning Developers Summit (MLDS) and the Data Engineering Summit (DES). Branded paper presentations, demo booths, and hands-on workshops provided real value to developers, while also creating high-visibility brand recall.

To sustain momentum, AIM created a content-led halo: feature stories, interviews, and branded case studies across AIM’s web and print platforms. This multi-channel visibility resulted in 3M+ monthly impressions, extending AWS’s voice to India’s largest AI and developer readership.

The result was a tightly integrated campaign that blended thought leadership, on-ground presence, and digital storytelling, enabling AWS to remain top-of-mind among India’s tech leaders and practitioners. More than visibility, it established AWS as a cloud-native enabler for a digitally native India.