NVIDIA, the global leader in GPUs and AI computing, wanted to deepen its connection with India’s fast-growing developer community. The goal was to create long-term brand recall not just as a hardware provider, but as the enabler of AI innovation for the country’s developers and enterprises.

AIM Media House partnered with NVIDIA to build the AI Forum for India, a multi-format initiative designed to engage practitioners across touchpoints—digital, in-person, and community-driven. At its core, the campaign was anchored in the communication theme “AI For”, which made NVIDIA’s offerings relatable across industries, use cases, and developer needs.

The strategy combined developer-first engagement with high-visibility activations. Online, a dedicated Discord community was launched, hosting over 7,000 developers, fostering discussions, mentorship, and long-term learning. Offline, NVIDIA took the stage at Data Engineering Summit (DES) and MLDS, with keynote addresses, workshops, and demo zones that gave hands-on practitioners a direct line to cutting-edge GPU technologies.

To ensure sustained engagement, AIM produced a knowledge repository on its website—curated whitepapers, deep-dive articles, and industry-focused insights aligned with NVIDIA’s AI and developer roadmap. A series of “DevPalooza” meetups further personalized the community-building effort, creating localized hubs for developers to interact and innovate.

The impact was multi-fold. The initiative delivered 2.7M+ website views across branded NVIDIA content, while Discord engagement became a living proof of long-term developer interest. The mix of thought leadership, grassroots community building, and event visibility positioned NVIDIA as the backbone of India’s $4 trillion AI gold rush.

By collaborating with AIM, NVIDIA successfully shifted perception from a chip maker to an ecosystem leader—owning the AI-for-developers narrative in one of the most strategic growth markets worldwide.