Genpact, a global leader in consulting and digital transformation, partnered with AIM Media House to strengthen its brand as an employer of choice for India’s top AI and analytics talent. With a strong technology backbone and a growing demand for skilled professionals, Genpact wanted to go beyond traditional hiring campaigns and immerse candidates in its culture of innovation.

The centerpiece of the campaign was “Inside Innovation”, a virtual tour of Genpact’s state-of-the-art Bengaluru campus. Produced by AIM Brand Solutions, the film gave prospective employees and the broader AI community a behind-the-scenes look at Genpact’s labs, collaborative spaces, and employee-driven innovation hubs. The storytelling approach highlighted the company’s vibrant culture, cutting-edge tech stack, and career opportunities, making the brand aspirational for data scientists, engineers, and innovators.

To amplify reach, AIM deployed a multi-format strategy:

• Branded content in AIM’s digital and print channels spotlighted Genpact’s innovation-first ethos and diversity initiatives.

• Custom events, including Genpact Career Day, brought together leaders, practitioners, and aspiring talent for workshops, hackathons, and fireside chats.

• Thought leadership articles and CXO interviews positioned Genpact executives as voices of authority in AI and analytics transformation.

The campaign delivered over 1.5 million digital impressions across AIM’s ecosystem and engaged thousands of practitioners through conferences and branded events. Most importantly, it strengthened Genpact’s recall as a top-tier workplace, aligning with its mission of attracting and retaining world-class talent.

This case study demonstrates how a blend of immersive storytelling, high-touch events, and digital amplification can redefine talent branding. With AIM as a partner, Genpact was able to show—not just tell—why it stands out as a leader in AI-powered transformation and as a destination for the brightest data professionals.