Ford Business Solutions has always been more than just about cars—it’s about redefining mobility for the future. At their Chennai campus, the Global Data Insights & Analytics (GDIA) team of nearly 1,000 specialists is driving global innovation, harnessing artificial intelligence and big data to create smarter, safer, and more connected vehicles.

AIM partnered with Ford to design a high-impact employer branding campaign that showcased the scale and sophistication of their AI-driven initiatives. Through a feature on AIM TV and targeted digital amplification, we highlighted Ford’s cutting-edge work across connected cars, advanced analytics, and mobility solutions that resonate worldwide. The campaign emphasized Ford’s inclusive work culture, opportunities for continuous learning, and their role in global AI adoption.

The storytelling wasn’t just about technology. It was about people, culture, and impact. By positioning Ford Chennai as a hub of global innovation, we brought attention to the diverse talent pool driving projects that touch millions of lives.

The AIM TV video quickly gained traction, reaching over 20,000 targeted viewers in its first week, sparking conversations around Ford’s transformation journey.

Through this integrated campaign, Ford successfully strengthened its positioning as an AI-first employer of choice, attracting fresh talent while reinforcing trust among existing employees. It also amplified their voice in the global AI ecosystem, signaling that Ford is not only keeping pace with technological disruption—but leading it from India.

This collaboration demonstrated the power of branded storytelling and ecosystem engagement, showing how legacy brands can reintroduce themselves as innovation leaders in the age of AI.